SEM Explained
July 15, 2007 1:35 pm SEOSEM is stand for “Search Engine Marketing” and is one of the trickier terms to understand. That’s because there are many components to SEM.
SEM is primarily concerned with the strategies to used to raise a web site’s visibility for marketing purposes.
SEO (or “Search Engine Optimization”) is one of the strategies employed under SEM. Pay-Per-Click (PPC) Advertising is another. Paid advertising (such as banner advertising, etc.) are other strategies employed under SEM.
