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There are a lot of acronyms associated with internet marketing, and SEO is one of them.

SEO is short for “Search Engine Optimization” (you can see why people just say SEO). It’s the process of optimizing your web pages so that search engines know what each page is about. This in turn, can result in a higher listing in the search engines - which in turn can lead to more visitors to your web site.

The primary goal behind SEO is to increase your web sites natural search engine ranking so that more people will be able to find it naturally (which in turn can save you money on advertising).

When creating web pages, it’s important to limit each page to one topic, theme, or keyword. Doing so, helps makes it easier for search engines to understand what each page is about (remember, software algorithms are reading and indexing your pages, not a human being).

If the search engines understand what each page is about, they will be better able to provide relevant content to searchers (which is their primary goal). So SEO not only helps your search engine rankings, it also helps your potential visitors find you easier.

Some of the key elements in good SEO include:

• Knowing your keywords and using them in your web text and Meta Tags (but limit each page to 1 or 2 keywords).

• Creating good title and description Meta Tags which accurately describe your web page (each page should have their own title and description tag).

• Creating a good site map to make it easier for the search engines to navigate your site (and find other relevant content).

• Using keyword tags in your blogs.

SEO is one of the key components of SEM (or “Search Engine Marketing“), which is the overall process of working to raise a web site’s visibility in order to increase the return of investment (or make more money).

There are companies out there that you can hire to handle all your SEO needs. But they are expensive and not one of them can guarantee you a higher search engine ranking (if they do, run the other way).

Optimizing your web page for the search engines, takes time and constant tweaking (which why SEO fees are so high). And search engines will change their algorithms from to time to in an effort to do a better job at providing relevant content and prevent people from trying to manipulate the system.

Because of these things, it’s always best to provide good, valuable content and learn the necessary skills to optimize your own web pages. It’s time consuming, but will produce better results in the long run!