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Wondering how often you should post to your blog? It’s a good question! Here’s what I normally tell people when they ask me how often they should blog.

Post often enough to keep readers coming back for more while not often enough to cause burnout!

You want your customers and visitors to keep coming back to your web site. Some visitors will take more than one visit to your site before they’ll buy - so you need to give them a reason to come back.

Even if some of your visitors have already bought from you, brining them back will give you an opportunity to sell more to them.

Providing fresh and valuable content in a blog will help keep folks coming back to your web site. And each time they come back, you have an opportunity to capture more of their attention, build your credibility, and connect with them, and continue to sell to them.

From an SEO perspective, search engines love fresh content. The more often you update your web site (through your blog), the better. This will also keep the search engines coming back which will help improve your site’s value and rankings.

Despite the fact that blogging frequently is a good strategy (for visitors and search engines), I’d also suggest some unpredictability in posting frequency.

People are trainable! And if you’re in the habit of posting every day (and they like what you have to say), they will come back every day. But if for unknown reason, you’re unable to keep up that posting schedule, you may lose readers after not posting a few days.

Posting in often enough, but in an unpredictable manner, will still keep people coming (and search engines coming back for more), but will also help keep you from getting in a rigid posting schedule where you feel you have to post or lose readers.

You’ll also want to be careful not to post too infrequently. If you do, people are likely to lose interest. We live in a busy world, and if folks check your blog a few times and don’t find new content, they’re likely to stop checking and then forget about it.

So you do want to find a good balance between blogging often enough to provide a continuous stream of fresh content to keep your readers and search engines coming back for more, while maintaining a sense of unpredictability (and prevent burnout).