Affiliate Tools Online

How much do you know about your customers?  The more you know, the better.  But at the same time, you don’t want to burden your customers with a lot of questions.

But there is a way to gather some important information (such as when they’re online) without having to bother your customers.   Hopefully, you’re keeping a spreadsheet of all the people who complete your optin offer or buy your products.  So you probably already have their names and email addresses (you need this information at a minimum).

All you have to do now is add a couple of columns to track a few more details that you can usually get off your optin emails and order forms.  Here’s some of the information I track regularly from these emails:

• Day of the week they filled in my optin offer or bought my product
• Time of day they filled in my optin offer or my product
• What state or country they live in (which I can usually figure out pretty easy from the phone number, if it’s listed). And often times, I can find this information in their eBook Pro registration.

Knowing the information above, helps me better target my market. In other words, if I know when they’re online, I can send my marketing emails to them during this time.   If I do, I’ll have a better chance of them reading my emails (and less chance of them being deleted next time they log into their email).

Knowing where they live (state or country) helps me cater to their need for information better.  I can segregate my optin and customer lists into geographical regions and email information relevant to that region.

Getting this kind of information is easy - it just takes a bit of more work on your part. But it’s worth it in the long run because it will help you do your job more efficiently and better reach your target audience.