Writing and publishing your own eBook is an easy way to create your own product. And because you created it, you can keep 100% of the profits! So writing your own eBooks can be a great source of income.
Here are some more advantages of writing and selling an eBook:
- They’re digital (so you don’t need to pay for printing, binding, and shipping)
- People can download them immediately after purchase (they don’t have to wait a week for it to be shipped)
- Once created, you can keep selling them over again at no extra cost (so as long as people are interested in your eBook, you have a continued source of income).
- You can incorporate affiliate links into your eBook (so you can earn even more money on other resources relevant to your readers)
- You can add audio and video to some eBooks (depending on the software used)
- Including long links is easy for you and readers since they can easily click on them to go to another relevant site or resource (as opposed to trying to type in that long URL later).
- You can offer free viral marketing eBooks too which drive more people back to your site
As you can see, there are some definite advantages to selling eBooks. So how do you create one?
You can either write it yourself or hire somebody to write one for you. Most people choose the first option. Of course, the first step is still doing keyword research to see what kind of information people are looking for and not finding much help (this step is critical for success).
Once you figured out what you’re going to write about, you just have to research your material and start writing. You can start writing your eBook in Word or use eBook creation software.
Writing in Word is easy (and you have advantage of spell-check!). It’s okay to do this and you could always convert it to a PDF later and sell it in that form.
But here’s the thing … PDF’s are not very secure. Sure you can configure it to require a password so that only your customers can open it. But what happens if that customer wants a refund (no matter how good your eBook is, there will always be some people wanting refunds)? Your customer already has the password, so even after you refund their money, they can keep reading (and printing) it. Even worse, they can share the eBook and passwords with others. You have no control over this.
Another option is to use eBook creation software that is secure. My personal favorite choice is eBook Pro, created by IMC.
eBook Pro is VERY SECURE. With eBook Pro, you can:
- You can generate a unique username and password for every customer
- You can set a limit to the number of times they can open and register their eBook (so they can’t share it with others). After they reach the limit, they are prevented from registering it again (unless you allow them to).
- You can control whether or not readers can print your eBook. This can prevent photocopying and scanning (although I usually let my readers print the eBook so they don’t have to be on the computer to read it).
- You can lock people out remotely. So if they want a refund, no problem (you can push a button and prevent them from having further access to the eBook). If somebody steals it from the server, or you discovered that it was shared without your permission - no problem (just lock them out of it).
You have a LOT of control over who has access to your eBook. Now having said that, there are a few other things to consider.
First, eBook Pro is PC based software - so MAC users can’t open eBook Pro (not yet anyway). Luckily, MAC users are a very small percentage of the population. But you can work around this limitation by providing a PDF version of the eBook (which is the easiest solution). I just don’t recommend advertising that you offer a PDF version of the eBook so as to cut down on fraud.
I’ve been using eBook Pro a while now and really like it. You can use existing built in templates or create your own to give your eBook a nice look and feel. It’s designed to work like a web page, so users can click back and forth between chapters quickly and easily.
There is one more thing worth mentioning. After you create your eBook using eBook Pro, you need a way to deliver the usernames and passwords to your customers. You can do this manually - but it really should be done automatically so as to allow 24×7 delivery (and lessen work on your part).
So far, I have not seen cases where people have been able to automate this process in Aweber or other online autorepsonder services. If you have, please let me know.
But the majority of us using eBook Pro are also using Mailloop (IMC’s email management solution). Since IMC created both software programs, they work together well. And Mailloop can be automated to send eBook Pro usernames and passwords automatically (keeping your business up and running 24×7).
So if you’re going to use eBook Pro, I highly recommend using Mailloop as well.